STATE CLASSIFICATION JOB DESCRIPTION


Salary Group B15

Class No. 1822

MARKETING SPECIALIST I

GENERAL DESCRIPTION

Performs routine (journey-level) marketing work. Work involves compiling and disseminating marketing information and data. Works under moderate supervision, with limited latitude for the use of initiative and independent judgment. 

EXAMPLES OF WORK PERFORMED

Conducts surveys and studies to determine the effectiveness of marketing practices and to determine the potential of new markets.

Conducts product demonstrations.

Gathers and analyzes cost and product information.

Establishes contacts to promote economic development activities.

Provides guidance and information on marketing programs and products.

Maintains contact database and records.

Assists in identifying product sources.

Assists with conducting marketing research.

Assists with the development and implementation of marketing plans and promotional campaigns.

May log and track merchandise.

Performs related work as assigned.

GENERAL QUALIFICATION GUIDELINES

Experience and Education

Experience in marketing work. Graduation from an accredited four-year college or university with major coursework in business administration, marketing, communications, or a related field is generally preferred. Experience and education may be substituted for one another.

Knowledge, Skills, and Abilities

Knowledge of affected industry, of marketing products and associated equipment, and of the principles and dynamics of marketing and merchandising.

Skill in the use of a computer and applicable software.

Ability to develop marketing strategies, and to communicate effectively.


State Auditor’s Office

Revised 9-1-17