STATE CLASSIFICATION JOB DESCRIPTION


Salary Group B17

Class No. 1823

MARKETING SPECIALIST II

GENERAL DESCRIPTION

Performs moderately complex (journey-level) marketing work. Work involves compiling and disseminating marketing information and data. Works under general supervision, with limited latitude for the use of initiative and independent judgment.

EXAMPLES OF WORK PERFORMED

Conducts surveys and studies to determine the effectiveness of marketing practices and to determine the potential of new markets.

Conducts product demonstrations.

Gathers and analyzes cost and product information.

Establishes contacts to promote economic development activities.

Provides guidance and advice on marketing programs and products.

Consults with current and potential customers in identifying and recommending new products, product enhancements, and quality assurance procedures.

Maintains contact database and records.

Assist in developing, planning, and implementing marketing programs and promotional and merchandising strategies.

Assists in identifying sources of products and commodities.

Assists with the development of marketing plans and promotional campaigns.

May prepare demonstration materials for conferences and conventions.

May organize the sale of properties through sealed bids.

Performs related work as assigned.

GENERAL QUALIFICATION GUIDELINES

Experience and Education

Experience in marketing work. Graduation from an accredited four-year college or university with major coursework in business administration, marketing, communications, or a related field is generally preferred. Experience and education may be substituted for one another.

Knowledge, Skills, and Abilities

Knowledge of affected industry, of marketing products and associated equipment, and of the principles and dynamics of marketing and merchandising.

Skill in the use of a computer and applicable software.

Ability to develop marketing strategies, and to communicate effectively.


State Auditor’s Office

Revised 9-1-17