STATE CLASSIFICATION JOB DESCRIPTION


Salary Group B19

Class No. 1824

MARKETING SPECIALIST III

GENERAL DESCRIPTION

Performs complex (journey-level) marketing work. Work involves compiling and disseminating marketing information and data. May train others. Works under general supervision, with moderate latitude for the use of initiative and independent judgment.

EXAMPLES OF WORK PERFORMED

Conducts and analyzes surveys and studies to determine the effectiveness of marketing practices and the potential of new markets.

Conducts product demonstrations.

Conducts promotional campaigns.

Gathers and analyzes cost and product information.

Establishes contacts to promote economic development activities.

Provides guidance and advice on marketing programs and products.

Consults with current and potential customers in identifying and recommending new products, product enhancements, and quality assurance procedures.

Measures the effectiveness of marketing, advertising, and communication programs and strategies.

Participates in the development of new markets to sell or assist others in selling their products.

Prepares demonstration materials for conferences and conventions.

Organizes the sale of properties through sealed bids.

Assists in developing, planning, and implementing marketing programs and promotional and merchandising strategies.

Assists with the development of marketing plans to complement statewide marketing goals.

May train others.

Performs related work as assigned.

GENERAL QUALIFICATION GUIDELINES

Experience and Education

Experience in marketing work. Graduation from an accredited four-year college or university with major coursework in business administration, marketing, communications, or a related field is generally preferred. Experience and education may be substituted for one another.

Knowledge, Skills, and Abilities

Knowledge of current marketing and merchandising practices, governing laws, and market reporting procedures.

Skill in the use of a computer and applicable software.

Ability to develop marketing strategies, to communicate effectively, and to train others.


State Auditor’s Office

Revised 9-1-17