STATE CLASSIFICATION JOB DESCRIPTION


Salary Group B21

Class No. 1825

MARKETING SPECIALIST IV

GENERAL DESCRIPTION

Performs advanced (senior-level) marketing work. Work involves coordinating a variety of marketing, outreach, and economic development activities. May assign and/or supervise the work of others. Works under limited supervision, with considerable latitude for the use of initiative and independent judgment.

EXAMPLES OF WORK PERFORMED

Coordinates marketing programs and activities.

Develops, plans, and implements marketing programs and promotional and merchandising strategies.

Develops and markets plans to complement statewide marketing goals.

Develops programs to encourage major institutions to use more Texas products.

Designs and edits promotional materials for marketing effectiveness.

Recommends and administers marketing policies and procedures.

Identifies sources of products and commodities.

Promotes the development of business start-ups, expansions, and relocations to Texas.

Provides guidance on effective methods of marketing programs and products.

Researches and develops strategies and plans that identify marketing opportunities and new project development.

Establishes and implements short- and long-range goals, objectives, policies, and operating procedures.

Reviews and approves marketing materials.

Advises and counsels communities on economic development issues.

May assign and/or supervise the work of others.

Performs related work as assigned.

GENERAL QUALIFICATION GUIDELINES

Experience and Education

Experience in marketing work. Graduation from an accredited four-year college or university with major coursework in business administration, marketing, communications, or a related field is generally preferred. Experience and education may be substituted for one another.

Knowledge, Skills, and Abilities

Knowledge of current marketing and merchandising practices, governing laws, and market reporting procedures.

Skill in the use of a computer and applicable software.

Ability to develop marketing strategies, to communicate effectively, and to assign and/or supervise the work of others. 


State Auditor’s Office

Revised 9-1-17