STATE CLASSIFICATION JOB DESCRIPTION
Salary Group B21
Class No. 1833
INFORMATION SPECIALIST IV
Performs advanced (senior-level) informational and educational work. Work involves coordinating and overseeing the research, writing, editing, and production of informational programs and materials for release to news and/or social media and for use by the agency, the public, and other agencies. May assign and/or supervise the work of others. Works under limited supervision, with considerable latitude for the use of initiative and independent judgment.
EXAMPLES OF WORK PERFORMED
Coordinates and evaluates the preparation and distribution of organizational publications, news and informational releases, and educational scripts.
Coordinates the illustrative, photographic, or audiovisual content of products.
Plans and executes public information programs, conferences, seminars, workshops, and public hearings.
Prepares and conducts speeches, press conferences, or meetings.
Conducts interviews and researches sources, and ensures the completeness and accuracy of printed and online materials. .
Consults with and advises agency leaders and staff about public information options and programs.
Serves as the primary agency liaison with the media, and coordinates media visits.
Markets programs to community and professional groups to coordinate, improve, and stimulate interest in agency programs.
May develop Web site content and participate in usability testing.
May monitor content on social media sites and/or prepare content for posting, such as broadcast messages, and may prepare general comments.
May create and analyze reports on social media activity and its effectiveness.
May develop or assist with developing strategies and tools to improve social media presence.
May assist with budget preparation.
May assign and/or supervise the work of others.
Performs related work as assigned.
GENERAL QUALIFICATION GUIDELINES
Experience and Education
Experience in journalism, public relations, public information, communications, or media relations work. Graduation from an accredited four-year college or university with major coursework in journalism, public relations, advertising, communications, or a related field is generally preferred. Experience and education may be substituted for one another.
Knowledge, Skills, and Abilities
Knowledge of agency functions, policies, and procedures; of news and communication media; of editing and preparing informational material; of copy layout; and of publishing and broadcast industries.
Skill in editorial and design concepts and practices, and in the use of a computer and applicable software.
Ability to research and prepare information, to design communication plans and materials related to the goals and priorities of the agency, to compose content for the Web, to prepare copy and scripts, to design broad communications plans and materials, to communicate effectively, and to assign and/or supervise the work of others.
State Auditor’s Office